The Idea: Create a city wide scavenger hunt open to anyone. Kick it off with a video from the final destination with the final prize. The hunt could be organized so that it lasts a few weeks with a new video debuting every week to pace it out or once it is started it runs till someone gets the final prize.
The Possibilities: Are literally endless. You could make this a big marketing tool. You could franchise it out city by city or even make it nation wide. Everyone wants to be an Indiana Jones and go on a treasure hunt.
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